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London · Fashion · Social

Social media.
Built to move.

I turn fashion stories into content people notice.
Strategy. Design. Video. Community.

The Ragged Priest · Video
West Carolina mobile banner with colourful fashion campaign art directionWest Carolina · Art direction

Social Media Manager & Graphic Designer

Explore selected work ↓
689K+Instagram audience managed
100sCreator relationships
4×Meta Ads ROAS achieved
5Team members led

Selected work · 01–02

Big ideas.
Built for every screen.

Two fashion brands. Two different challenges.
One clear approach. Make people care.

01 · The Ragged Priest

Fashion content. Without the forgettable part.

Social Media Manager & Graphic Designer

Daily content. Fast turnarounds.
689K+ people watching.

I owned social strategy and production. From concept to post. Instagram, TikTok and paid campaigns moved together.

  • Published every day. Often several times.
  • Edited Reels and TikToks in-house.
  • Built relationships with hundreds of creators.
  • Managed comments, DMs and community insight.
Pink Friday · Campaign
The Ragged Priest outlet sale Instagram Story
Black Friday · Story ad
The Ragged Priest denim sale Instagram Story
Denim drop · Story ad
The Ragged Priest New Lines Added campaign graphic
Sale campaign
Product storytelling · Motion
The Ragged Priest seamless Instagram carousel panel 1The Ragged Priest seamless Instagram carousel panel 2The Ragged Priest seamless Instagram carousel panel 3The Ragged Priest seamless Instagram carousel panel 4

Seamless Instagram carousel · Content system

Influencer outreach

Right people. Real relationships.

Outreach covered gifting, launches and ongoing partnerships. Selected relationships included @irisloveunicorns, @sofiamcoelho and @nyane.

Influencer wearing fashion product featured in social content

02 · West Carolina

I built the brand. Then built the audience around it.

Founder & Brand Marketing Manager

One brand.
Every touchpoint.

I created the identity, campaigns and customer experience. Social connected the store, site, inbox and events.

  • Led a team of five.
  • Managed up to twelve interns.
  • Built Shopify and Klaviyo campaigns.
  • Created all branding and campaign assets.

Community campaign

Five years. One very good reason to party.

A connected campaign across social, email and live events. The idea carried from invitation to inbox.

ConceptDesignEmailGuest listEvent
West Carolina five-year anniversary Instagram invitationWest Carolina anniversary welcome email

Art direction · Social campaign

A product drop with its own world.

One visual language. Adapted across feed, stories and product-led creative.

West Carolina Barbie House campaign artwork 4West Carolina Barbie House campaign artwork 2West Carolina Barbie House campaign artwork 1West Carolina Barbie House campaign artwork 3West Carolina Barbie House campaign artwork 7

Always-on content

Consistent. Never repetitive.

Product, payments, promotions and personality. Each post had a job. Every post still felt like West Carolina.

West Carolina Spun Knit product postWest Carolina Clearpay announcement postWest Carolina New In Instagram StoryWest Carolina Easy Tiger new brand alert feed post

Commercial impact

4×Meta Ads ROAS
2%+Website conversion
3KKlaviyo customers
100KGoogle Maps views

Paid. Organic. Email. Events.
Stronger because they worked together.

What I bring

Fashion instinct.
Commercial thinking.

I understand the image. And the result behind it.
That means faster ideas. Sharper execution. Better decisions.

01Social strategy
02Creative direction
03Short-form video
04Influencer outreach
05Community
06Paid social
07Email marketing
08Reporting

Toolkit

PhotoshopIllustratorFigmaCanvaCapCutInShotMeta Business SuiteTikTokShopifyKlaviyoGA4Google AdsHootsuiteBufferPlanoly